The GreenSTOCKd Blog

I guess it makes sense that a festival named Sundance would finally go green. All the pretty hippies floating around honoring the sun and the earth… Oh, wait. That’s not at all what it’s about. But people involved in this formerly non-earth-focused festival are finally shifting their attention away from celluloid to carbon. From the movies themselves being green-themed (“Fields of Fuel,” “Flow:For Love of Water,” “Half-Life”), to on-site groups selling environmentally-friendly products (like Timberland’s new recycled boots), to the non-profit group Earth Pledge helping filmmakers reduce their carbon footprint and Lexus’s Project Greenhouse showing those of us with money how to live in eco-luxury, Sundance is getting a total makeover.